August 30, 201900:30:56

Airport Branding: It’s More Than Just A Plane Picture

Every day millions of travelers pass through airports around the world and often use directional signage and other design elements to successfully navigate the terminal building. From wayfinding to multi-faceted branding campaigns, this episode explores the strategic thought process behind airport graphic design and how each facility works to make the public’s visual experience extraordinary.

No transcript available.